Practise preparing short talks on the topics below and on the next page. Task Sheet One A WHAT IS IMPORTANTWHEN...? Advertising a product or service - Appropriate media - Competition B WHAT IS IMPORTANT WHEN... ? Preparing to attend a conference - Information about the speakers - Planning the journey C WHAT IS IMPORTANTWHEN...? Setting targets - Staff morale - Planning Task Sheet Two A WHAT IS IMPORTANTWHEN...? Managing staff - Motivation - Experience B WHAT IS IMPORTANTWHEN...? Attracting investment - Strategic planning - Public relations C WHAT IS IMPORTANTWHEN...? Preparing for a product launch - People involved - Costs