Venice September 20 — The Venice Tourism Board is launching a new advertising campaign to draw visitors to the city. Using images of James Franco, the region' s best known seventeenth-century painter, the board will spend 1.5 million dollars on the venture. The city will hold a special exhibit at the Venice Art Museum, where more than 40 of Franco' s works will be displayed from October 2 through October 25. Franco' s works will also adorn big banners at the train stations within commuting distance of Venice. In addition, the area hotels will offer special discounts to encourage visitors to spend the night in Venice before or after visiting the exhibit. What does the article mainly discuss?