Friday night the writer 1 2 his diet and 3 a good meal for losing the pounds he 4 from restaurants last year. He and his wife went to a restaurant to celebrate the successful 5 of my diet. • The food as 6 was wonderful. After finishing their coffee, the waiter brought over the check with a 7 8 9 survey 10 11 by the waiter. The writer was not about to 12 a completed questionnaire into a 13 14 . • The owner of the restaurant is 15 himself by keeping the current customer satisfaction measurement program 16 17 . If he “really wants to know”, he would be better off handing out 18 19 to people. So, if you are thinking of 20 a customer survey, I urge you to give as much attention to the 21 and 22 process as you do to the questionnaire 23 .