Building a Better Shopping Experience Kerry is looking for a new pair of running shoes for endurance training. She researched various models online and is ready to pick up the footwear she has chosen at the local store that offers the best price. When she arrives at the store, Kerry quickly spots the shoe she is looking for and asks a sales clerk for a pair of size 8. The sales clerk immediately starts explaining how different types of training have different demands on our bodies, information that Kerry already knows. Without noticing Kerry’s growing impatience, the sales clerk asks her about her running history, goals, past injuries, the type of training she does and what other types of shoes she already uses. At this point, Kerry starts to regret coming to the store and thinks she should have ordered the shoes online. Shoppers like Kerry appreciate the wider selection and the abundance of information she can gather online about the products she’s considering for purchase , but she still relishes the in-store experience because she needs to touch, see and try on the product in ways that she can't do online. Unfortunately, most retailers are still unable to meet the needs of their consumers by creating a shopping experience where online and offline intersect . It’s now time for retailers to bring the online and in-store shopping experiences together. N ew words endurance n. 耐久(力),持久(力) footwear n. (总称)鞋类 selection n. 选择 ; 被选中者 abundance n. 丰度 ; 丰富,充裕 purchase n. 购买 ; 采购 relish v. 欣赏 ; 品尝 retailer n. 零售商,零售店 intersect v. 相交;交叉