Shopping for clothes is not the same experience for a man as it is for a woman. A man goes shopping because he needs something. His purpose is settled and decided in advance. He knows what he wants, and his aim is to find it and buy it; the price is a secondary consideration. All men simply walk into a shop and ask the assistants for what they want. The job can be and often is completed in less than five minutes, with hardly any small talk to everyone ’ s satisfaction. Now how does a woman go about buying clothes? In almost every respect she does so in the opposite way. Her shopping is not often based on need. She has never fully made up her mind what she wants, and she is only “ having a look around ” . She will try on any number of things. The most important thing in her mind is the thought of finding something that everyone thinks suits her. Most women have an excellent sense of value when they buy clothes. They are always ready for the unexpected bargain. Faced with a roomful of dresses, a woman may easily spend an hour going from one shelf to another, before selecting the dresses she wants to try on. It is a long and hard job, but obviously one to be enjoyed. Most dress shops provide chairs for the waiting husbands.