【单选题】A common Christmas tradition in many households is the Claxton fruitcake. The fruitcake bakery in Claxton, Georgia, makes about 2.7 million kilograms of fruitcake annually and has $12 million in sales...
A.
fer to the Figure. There are numerous jokes about the indestructibility of fruitcake—many of them derogatory. To change its consumer image, Claxton periodically engages in public relations campaigns in which it describes fruitcakes in terms of family Christmas traditions. Which type of strategy is being used with attempts to move the fruitcake from being perceived by consumers as the butt of jokes to a comfort food?