In Hollywood there is a company that publishes children's books with the 【B1】 of computers. Although other book companies also publish that 【B2】 , this particular company is very 【B3】 . It 'personalizes' the books 【B4】 having the computer make the reader the leading 【B5】 in the story. Here is 【B6】 they do it. Let us say 【B7】 child is named Jenny. She lives on Oak Drive in St. Louis, has a dog named Spot, a cat named Tabby, and three playmates 【B8】 names are Betsy, Sandy, and Jody. The computer uses this information to fill 【B9】 a story that has 【B10】 been prepared and illustrated. The story is then 【B11】 with standard equipment as a hardcover 【B12】 . A child who receives such a book might say, 'This book is 【B13】 me.' The company, therefore, 【B14】 itself the 'Me-Books Publishing Company'. Children like the me-books 【B15】 they like to see 【B16】 print their own names and the names of their 【B17】 and their pets. But more important, 'personalization' has been found an important tool in 【B18】 enthusiasm for reading. Me-books are 【B19】 helping a child to learn how to read, by appealing to that natural desire to see his 【B20】 name in print. 【B1】