Differentiation strategy is a way for a business to differentiate itself from the competition. If successful, it allows the business the opportunity to charge a premium for the good or service. What does premium mean?
A.
A sum of money that customers have to pay for the normal cost and profit margin.
B.
A sum of money that customers have to pay for the normal cost.
C.
A sum of money that customers have to pay for the production cost.
D.
A sum of money that customers have to pay for something in addition to the normal cost.