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举一反三
【单选题】Customer-driven marketing is most effective when ________.
A.
a clear need exists among customers, but the need is difficult to identify
B.
customers do not know what they want but are easily persuaded
C.
customers seek new products and technological innovations
D.
clear needs exist and customers know what their needs are
E.
customers have wants but cannot afford them
【单选题】According to the five-step model of the marketing process, a company should _____ before designing a customer-driven marketing strategy
A.
build profitable relationships with customers
B.
understand the marketplace and customer needs and wants
C.
construct an integrated marketing program
D.
use customer relationship management to create full partnerships with key customers
【单选题】A supply chain driven by actual customer orders or purchases follows a ________ model.
A.
pull-based model
B.
build-to-stock
C.
push-based
D.
replenishment-driven
【简答题】心理测验按测验的方式可分为（ ）。
【单选题】A customer-driven services marketing strategy includes all of the following, EXCEPT ____________.
A.
customer analysis
B.
analyzing market segments
C.
handling customer complaint
D.
competitor analysis
【单选题】According to the five-step model of the marketing process, a company should ________ before designing a customer-driven marketing strategy.
A.
determine how to deliver superior value to customers
B.
build profitable relationships with customers
C.
use customer relationship management to create full partnerships with key customers
D.
understand the marketplace and customer needs and wants
E.
construct an integrated marketing program
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