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【单选题】
从经济伦理的角度看，在合同从签订到执行的过程中，必须遵守以下伦理原则：A.
合同必须合法
B.
含意必须真实
C.
必须按条款严格履行合同
D.
A-C
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举一反三
【单选题】In terms of co-branding, the highest risk strategy is:
A.
ingredient branding.
B.
cooperative branding.
C.
complementary branding.
D.
flanker branding.
【单选题】Alliance or co-branding works best when:
A.
the two brands are unrelated.
B.
a well-known brand is attached to a lesser-known brand.
C.
a private label is co-branded with a manufacturer's brand.
D.
it builds the brand equity of both brands.
【简答题】What is co-branding? What are the advantages of co-branding? Provide an example to illustrate your answer.
【单选题】Co-branding or alliance branding can take the following forms, except :
A.
flanker brand
B.
ingredient brand.
C.
cooperative brand.
D.
complementary brand.
【判断题】Co-branding or alliance branding succeeds when it builds the brand equity of both brands involved.
A.
正确
B.
错误
【判断题】Co-branding occurs when retailers and wholesalers create their own store brands.
A.
正确
B.
错误
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