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我国某彩电企业发现日本厂家在我国经管彩电,并无强有力的分销系统,而仅凭大规模的广告活动。由此,他们充分利用其热知本地理文化的优势,逐步建立他们自己的分销渠道和经销网点。与此同时,该企业还增强其研究和开发能力,率先采用等离子和液晶技术,成功以等离子电视和液晶电视机等取代传统的彩电。通过上述方法,该企业逐渐占领国内市场以至国际市场,建立起自己的彩电王国。要求 (1)该企业对战略环境的哪些方面做了分析? (2)试分析该企业采用的总体战略类型和业务单位战略类型。
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