The simplest way to 【C1】______ a foreign market is through exporting. The company may passively export its surpluses from time to time, or it may actively make a commitment to 【C2】______ exports to a particular market. In either case, the company produces all its goods in the home country. It may or may not modify them for the export market. Exporting 【C3】______ the least change in the company's product lines, organization, investments, and mission. A company can export its product in two ways. It can hire independent international 【C4】______ middlemen (indirect exporting) or handle its own exporting (direct exporting). Indirect exporting is more common in companies just 【C5】______ to export. First, it involves less investment. The firm does not have to have an overseas sales force or a set of contacts. Second, it involves less risk. International marketing middlemen—domestic-based export merchants or agents, or 【C6】______ organizations--bring know-how and services to the relationship, and the seller normally makes fewer mistakes. Sellers approached by foreign buyers are likely to use direct exporting. So will sellers whose exporters 【C7】______ large enough to do their own exporting. The investment and risk are somewhat greater, but so is the potential return. The company can carry on direct exporting in several ways. First, it can set up a domestic 【C8】______ department that 【C9】______ export activities. Or it can set up an overseas sales branch that handles sales, distribution, and perhaps promotion. The sales branch gives the seller more presence and program control in the foreign market. It often 【C10】______ a display center and customer service center. Or the company can send home-based sales representatives abroad at certain times to find business. Finally, the company can do its exporting through foreign-based distributors who buy and own the goods, or through foreign-based agents who sell the goods on behalf of the company. 【C1】______