The way that people spend their money, and the objects on which they spend it, are the last【C1】______ where free choice and individuality can be expressed. The【C2】______ reflects personal taste, the way people see themselves and the fantasies they【C3】______ about their lives, the restrictions on money available【C4】______ them, the presence of others in the family with a【C5】______ on that money, and the influence of current convention,【C6】______ surroundings and locality. Shopping is an important human【C7】______ Yet shoppers are【C8】______ with a confusing situation and a (n)【C9】______ changing one. The confusion arises from the claims 【C10】______ advertising, from inadequate information about new products, new materials, new places to shop a confusion 【C11】______ by rising prices and a(n)【C12】______ choice of goods than ever before. The search【C13】______ the right purchase is based on ignorance of【C14】______ own needs and ignorance of the product's【C15】______ for those needs. When choosing any particular item, there arc several lines of communication which might provide some guidance.【C16】______ none of these is entirely satisfactory. For example, you can ask a shop assistant initially.【C17】______ you find one, she may quite 【C18】______ not know the answers. She may be a schoolgirl with a Saturday【C19】______ or a housewife【C20】______ part-time. 【C1】