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Speeding off in a stolen car, the thief thinks he has got a great catch. But he is in for an unwelcome surprise. The car is fitted with a remote immobilister ( 锁止器 ) , and a radio signal from a control centre miles away will ensure that once the thief switches the engine off, he will not be able to start it again. The idea goes like this. A control box fitted to the car contains a mini-cellphone, a micro-processor and memory, and a GPS ( 全球定位系统 ) satellite positioning receiver. If the car is stolen, a coded cellphone signal will tell the control centre to block the vehicle ’ s engine management system and prevent the engine being restarted. In the UK, a set of technical fixes is already making life harder for car thieves. “ The pattern of vehicle crime has changed, ” says Martyn Randall, a security expert. He says it would only take him a few minutes to teach a person how to steal a car, using a bare minimum of tools. But only if the car is more than 10 years old. Modern cars are far tougher to steal, as their engine management computer won ’ t allow them to start unless they receive a unique ID code beamed out by the ignition( 点火 ) key. In the UK, technologies like this have helped achieve a 31% drop in vehicle-related crime since 1997. But determined criminals are still managing to find other ways to steal cars, often by getting hold of the owner ’ s keys. And key theft is responsible for 40% of the thefts of vehicles fitted with a tracking system. If the car travels 100 metres without the driver confirming their ID, the system will send a signal to an operations centre that it has been stolen. The hundred metres minimum avoids false alarms due to inaccuracies in the GPS signal. Staff at the centre will then contact the owner to confirm that the car really is missing, and keep police informed of the vehicle ’ s movements via the car ’ s GPS unit.
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参考答案:
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【判断题】网络营销策略是开展网络营销的企业为实现营销目标而采取的对企业内部因素,包括生产要素、经营要素等可控要素的把握和利用。
A.
正确
B.
错误
【判断题】乔治·奥威尔的《1984》描述了一个意识形态全面控制人的社会化的世界。()
A.
正确
B.
错误
【单选题】下列关于文件的说法中,正确的是( ) 。
A.
在文件系统的管理下,用户可以按照文件名访问文件
B.
文件的扩展名最多只能有 3 个字符
C.
Windows 中,具有隐藏属性的文件一定是不可见的
D.
Windows 中,具有只读属性的文件不可以删除
【单选题】企业管理的首要职能是
A.
计划职能
B.
组织职能
C.
领导职能
D.
激励职能
【判断题】( )9.网络营销策略是开展网络营销的企业为实现营销目标而采取的对企业内部因素,包括生产要素、经营要素等可控要素的把握和利用。A. √ B. ×
A.
正确
B.
错误
【判断题】广义的说,企业利用一切网络(包括社会网络,计算机网络;企业内部网,行业系统专线网及互联网;有线网络,无线网络;有线通信网络与移动通信网络等)进行的营销活动都可以被称为网络营销。 狭义的说,凡是以国际互联网为主要营销手段,为达到一定营销目标而开展的营销活动,称为网络营销。
A.
正确
B.
错误
【判断题】网络营销是建立在以高技术作为支撑的互联网络的基础上,因而企业开展网络营销也必须要有技术投入。()
A.
正确
B.
错误
【判断题】网络营销宏观环境因素的主要目的是为建立有效的营销策略提供指导,包括制定网络营销计划、建立网络营销导向的企业网站、利用各种网络营销手段有效地开展网络营销活动等。
A.
正确
B.
错误
【判断题】乔治·奥威尔的《1984》描述了一个意识形态全面控制人们社会化的世界。()
A.
正确
B.
错误
【单选题】网络社区营销是网络营销的主要营销手段之一,其中关于利用网络社区开展营销的 说法中,错误的是(54)。
A.
通过网络社区,企业可以与访问者直接沟通,容易得到访问者的信任
B.
网络社区作为一种顾客服务工具,可在线回答顾客问题
C.
企业与那些没有建立自己社区的网站合作没有任何价值
D.
网络社区方便企业进行在线调查
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