Benefits of Attending Trade Shows Consider the (1) to your business when deciding to (2) your product or service. These will be different for each (3) ; however, there can be a lot to gain from (4) your product in person within a different (5) . Benefits for (6) : ※Media (7) for the (8) as a whole and for specific companies ※An (9) to show the wares to an (10) ※To find out what is happening in the industry and to (11) the competitor. Benefits for visitors: ※The (12) of (13) relative standards and (14) , an opportunity to find out what is happening in the industry, the (15) of everything in one place, a chance to talk to exhibitors.