abandon accelerating adopted breakthroughs emerging employment identified make Nevertheless options phase profound response strategies Ultimately This is a digital age. It has been called the Fourth Industrial Revolution by Klaus Schwab of the World Economic Forum. It is marked by constant technological 1 that repeatedly causing changes to the business world. It is a new 2 in human history. Only companies that change quickly in 3 will survive. And only the workers who constantly re-educate themselves will continue to find 4 . Two broad trends can be 5 that are shaping the digital age. One is the increasing speed at which new technologies are being 6 . It took 38 years for radio to reach 50 million users globally. That time was 13 years for TV, only three years for the internet. Innovations such as mobile computing, cloud technology, and big data already are changing the way business is done, and we’ll see them 7 developments in the future, particularly when artificial intelligence and the Internet of Things 8 their way into daily life. The other trend is the 9 impact these new technologies are having and will have on the economy. Yale professor Richard Foster noticed that the lifespans of the top 500 companies listed on stock exchanges in the US had significantly declined from 90 years in 1935 to 18 years in 2011. A 2015 McKinsey Global Institute Study concluded that current technologies could take over 45 percent of the jobs people are paid to perform 10 , workers can no longer expect to be employed at one or two firms for their entire careers.