Marketing orientation means Organizational orientation, that is, marketing department is seen as of prime importance within the functional level of an organization. Information from marketing department would be used to guide the actions of other departments within the firm.
C.
Marketing orientation means mutually beneficial exchange: a firm gains revenue, customers gain the satisfaction form the purchase.
D.
Marketing orientation consider the impact of activities on all stakeholders: employees, customers, and local communities.
【单选题】听力原文: OK, uh lets um, lets start. Uh, today were gonna talk about marketing. Does marketing create or satisfy needs? As stated in Chapter one, marketing shapes consumers needs and wants, they do not c...
A.
Whether the market creates or satisfies the needs.