Malcolm is a Marketing Manager with Stone plc. The Marketing Director has primary responsibility for the comopany 's overall marketing strategies , but Malcolm has day-to-day responsibility for all aspects of the compoany's mix . this means that Malcolm will be responble for
A.
a set of variables that th emangers in order to achieve a desired response from the company's various target markete
B.
budgets setting out the volumes to be sold to the company 's various target markets
C.
the sets of different features and benefits that are present in the company's range of products
D.
the types of advertising used by a firm to reach and influence its various target markets