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I was so excited after I had found the holiday in the guidebook. It said, “Enjoy a week of sightseeing in one of Europe's most beautiful cities 1 staying at one of its best hotels.” Now I wasn't so sure. I had waited fifteen minutes at reception when I 2 and now the shower in my room wasn't working. I called hotel reception. “Hello. This is Room 308. There isn't any 3 in my bathroom.” “Are you sure?” “Of course I'm sure!” “I'll 4 our hotel engineer at once.” An hour later, the engineer came to look at the 5 . He hit the pipes(管子) a few times and looked worried. “Sorry, but I cannot fix it today. Maybe, tomorrow.” Then he 6 his hand. I couldn't believe it! He wanted a tip for doing nothing! I was very angry. But suddenly, I had a better idea. 7 , I gave the engineer a few coins. He hadn't fixed my shower but he had taught me something about staying in his country. Two minutes later I was at the reception desk. I explained the 8 to the receptionist and he replied, “Sorry. This is a terrible situation, but what can we do?” I knew exactly 9 to do. I gave the hotel manager a very large tip. Fifteen minutes later I 10 into Room 405. It was twice the size of Room 308. It had a wonderful view of the city, a comfortable bed and, most importantly, there was water in the bathroom.
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参考答案:
举一反三
【单选题】USP理论是指罗瑟·瑞夫斯在20世纪50年代提出来的()。
A.
品牌形象论
B.
定位理论
C.
独特的销售主张
D.
整合营销传播
【单选题】因果链分析能让我们找到大量潜在的缺点,在选择需要解决的关键缺点时,需要注意因果链中各个缺点的()。
A.
顺位关系
B.
逻辑关系
C.
因果关系
D.
连带关系
【简答题】USP 理论的英文全称是 ,是美国科学派广告大师 的代表性广告理论,在20世纪50年代提出,是 广告公司的创意哲学。
【单选题】USP理论是( )在20世纪50年代提出的一种有广泛影响的广告理论
A.
罗瑟瑞夫斯
B.
大卫奥格威
C.
伯恩巴克
D.
杰克特劳特
【单选题】女性按摩师化妆一应以什么为宜?
A.
浓妆
B.
晚妆
C.
淡妆。
D.
颜妆
【单选题】USP理论是( )在20世纪50年代提出的一种有广泛影响的广告理论。
A.
R.雷夫斯
B.
大卫 ·奥格威
C.
威廉 ·伯恩巴克
D.
罗伊 ·格雷斯
【简答题】USP 理论的英文全称是 ,是美国科学派广告大师 罗素·瑞夫斯 的代表性广告理论,在20世纪50年代提出,是 达彼思 广告公司的创意哲学。
【单选题】罗瑟.瑞夫斯提出USP理论是在( )。
A.
20世纪50年代
B.
20世纪60年代
C.
20世纪70年代
D.
20世纪80年代
【单选题】美国广告大师罗瑟·雷斯在20世纪50年代所提出的USP理论是指
A.
广告定位主张
B.
独特的销售主张
C.
独特的企业形象
D.
广告创意
【判断题】矿泉水生产车间建设离水源地越近越好!
A.
正确
B.
错误
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