Culture Notes Rachel Botsman is the co-author, with Roo Rogers, of the book What’s Mine Is Yours: The Rise of Collaborative Consumption , and she writes, consults and speaks on the of collaboration and through network technologies, and on how it will business, consumerism and the way we live. Her new work on trust and reputation . She is the of The Collaborative Lab, an innovation incubator( 孵化器 ) that works with startups, big businesses and local governments to innovative solutions based on the ideas of Collaborative Consumption. She has consulted to Fortune 500 companies and leading organizations around the world on and innovation , and was a former director at the William J. Clinton Foundation.