【简答题】To
evaluate media _______, planners consider a range of factors including:
the required coverage and number of exposures in a target audience; the
relative cost of the media advertising and the media ...
【单选题】The following information for advertising and sales has been established over the past six months: Using the high-low method which of the following is the correct equation for linking advertising and ...
A.
Sales revenue = 62,500 + (25 x advertising expenditure)
B.
Advertising expenditure = -2,500+(0.04 x sales revenue)
C.
Sales revenue = 95,000 + (20 x advertising expenditure)
D.
Advertising expenditure = -4,750 + (0.05 x sales revenue)
【简答题】PART I LISTENING COMPREHENSION In this section you will hear a mini-lecture. You will hear the lecture ONCE ONLY. While listening, take notes on the important points. Your notes will not be marked, b...