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【单选题】
Scott thought of himself as a very successful marketer. He created a campaign with a product logo that was very popular and that customers associated with a quality product. It was so popular that in a few months, the logo began to appear almost everywhere. Instead of increasing sales of the product, the customer demand began to decrease as competitors' products became more successful. What characteristic of learning was ruining Scott's apparent success?A.
Too much repetition was decreasing the strength of the CS, thus leading to extinction of the learned relationship between the logo, the quality of the product, and the association with Scott's company.
B.
Customers confused Scott's logo with the logo of Scott's competitors, making cognitive learning incomplete.
C.
The logo produced only a fixed-ratio schedule of reinforcement that did not sustain sales, while Scott's competitor used a variable-ratio schedule.
D.
Over time the logo became boring, and customers punished Scott's company by buying competitors' products as a type of revenge for their boredom.
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举一反三
【单选题】Recognizing sales returns when they occur could result in an overstatement of income in the period of the related sale.
A.
TRUE
B.
FALSE
【单选题】In order to take advantage of the sales tax rebate, travelers are ______ to present all receipts for purchases made in the country.
A.
confirmed
B.
determined
C.
acquired
D.
supposed
【单选题】In order to improve sales, they're going to
A.
lower price
B.
improve quality
C.
do promotion campaign
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