What to Include in a Hotel Guest Survey A friend of mine recently went on a business trip. He stayed in a hotel that had a survey for every service that the hotel provided. He appreciated that the hotel wanted to thoroughly understand how it was doing in each of these services, but he did not have the time to provide customer feedback for each hotel survey. With that in mind, he suggested one comprehensive and consolidated hotel guest survey that would have made it simple to take and complete the survey. Here are a few of his ideas about what to include in a hotel guest survey: ● Decor — While hotel atmosphere may not seem like it should matter, it can often set the tone for the entire guests’ experience. Decor can determine what customers hotels attract and how those guests experience the hotel. Does the resort make the guests feel relaxed? Luxurious? Energized? In short, decor matters, so it should be included in your hotel guest survey. ●Cleanliness — This may be an obvious category to include in the hotel guest survey. But sometimes the obvious can be overlooked. Cleanliness of the rooms, floors, lobbies, and shared spaces of the hotels can make or break someone’s experience. Ask about the cleanliness in both shared and private spaces to ensure that the hotel is meeting the standards of cleanliness. ● Food and beverage — Food and beverage may not be critical to hotel guests if the hotel is located in a city. But if the guests are hotel-bound or the hotel is meant to meet the guests’ every need, then asking about the food and beverages is essential. Ensuring that the guests feel like they are getting good quality food for the price and that they are satisfied overall is what the hotel guest survey should consider. ● Staff — The friendliness and helpfulness of hotel staff can also make or break someone’s hotel experience. Ensuring that your staff is friendly without being pushy or meddling is key, so include questions on your hotel guest survey that home in on this. While other hotel criteria can be important to include in a hotel guest survey, those are the four key aspects of a hotel experience that should be considered when creating hotel guest surveys.