【单选题】The timing of market entry is critical to the success of a new product. A company has two alternatives: it can compete to enter a new product market first—otherwise known as 'pioneering'—or it can wai...
A.
there is general agreement on the benefits of pioneering products
B.
companies are still uncertain about how to market new products
C.
most companies prefer to market new products independently
D.
there are now guidelines to help those who wish to pioneer