How to Use WeChat for Business Most of us believe that mobile instant messaging (MIM) is . the next big thing in digital media. However, many marketers may find it challenging to figure out the best possible ways to engage their customers through MIM. With the release of WeChat in 2011, it can support text and voice messaging communication service, video chat, video calling, photo/video and location sharing, discovering new people, broadcasting messages, group messages and photo sharing. Many marketers find it a unique way to engage their customers and fans of their brands. But how to use it for business is the question. (1) _________________________________________ Individuals can follow verified brand accounts by either getting a member of their WeChat network to share their account orscanningaQRCode(二维码). (2) _________________________________________ This function allows brands to adapt their marketing content and highlight sales promotions to a certain section of consumers. (3) _________________________________________ There are various means to actively convert fans. One such There are various means to actively convert fans. One such discounts, lucky draws, etc. Also, adding your QR code on your packaging is another way to increase the sales. (4) _________________________________________ Brands can get their due attention by displaying their logos on the subscribers' personal pages. This allows brand followers a way to show off their personal tastes and preferences and you can choose whether or not to showcase your logo. (5) _________________________________________ Apart from conversation based on chats, WeChat enables brands to set up a full mini website to complete their brand experience and increase the sales. So, a new way to earn money is on the way. Why not join us?