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【单选题】
下列面向女性消费者的市场营销心理策略不正确的是( )
A.
企业在女性产品开发策略中,最主要的是要突出美感
B.
企业在促销时利用打折活动肯定能促使女性产生消费行为
C.
多数女性容易受到促销人员的诱导而产生非理性消费
D.
针对女性的金银珠宝首饰等采用高价策略
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参考答案:
举一反三
【判断题】营销策划的核心是创意。
A.
正确
B.
错误
【单选题】Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were desig...
A.
downsizing strategy.
B.
emergent strategy.
C.
deliberate strategy.
D.
concurrency control strategy.
E.
unrealized strategy.
【单选题】Based on external and internal analyses, top-level executives design a rational and structured strategic plan that is called ____________.
A.
scenario planning
B.
an emergent strategy
C.
an intended strategy
D.
an unrealized strategy
【单选题】营销策划的核心是( )
A.
目标
B.
决策
C.
创意
D.
信息
【判断题】创意是营销策划的核心。( )
A.
正确
B.
错误
【单选题】What is wrong with the following statement? "Intended strategies tend to be generated using a bottom-up approach."
A.
Intended strategies are generated through emergent ideas.
B.
Intended strategy is the final result of the AFI process.
C.
Intended strategies lose the unrealized strategies along the process.
D.
Intended strategies are generated using a top-down approach.
【单选题】Japan Railways diversifying into bottled water is an example of turning a problem into a business opportunity. What type of strategy process does this represent?
A.
Top-down strategic planning
B.
An emergent strategy
C.
An unrealized strategy
D.
Scenario planning
【单选题】The combination of intended and emergent strategies is called a(n) _______________.
A.
unrealized strategy
B.
realized strategy
C.
dominant strategy
D.
developing strategy
【单选题】市场营销策划的核心是()
A.
目标
B.
信息
C.
创意
D.
市场
【单选题】According to Mintzberg, the part of the the formal planning process or rational strategic plan that as accomplished, we referred to as
A.
The planned or intended strategy
B.
The deliberate strategy
C.
The emergent strategy
D.
The unrealized strategy
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