Spot Dictation (5 points, 1 point each) Directions: Listen to the interview and fill in the blanks with the exact words you hear. International marketing has a lot of challenges which 1 marketing obviously doesn’t have. Er the typical areas or challenges that emerge are in the areas of language, literacy, colour, gestures, culture, media 2 , legal restrictions and so on. Just to take a few of these, consider language, even the use of numbers within the same language have 3 different meanings. For example, if you take the word trillion, in France and the USA trillion means one followed by twelve zeros. 4 in Britain and Germany, trillion means one followed by eighteen zeros. Now that’s a huge difference if you are negotiating a financial 5 around anything to do with trillions. A classic example of the difference in language.