"The reasons why TV has this negative effect are not clear, "Borzekowski said. "When there's TV in the bedroom, parents are less likely to have control over the content and the amount watched," Borzekowski said. "They are also unable to know how early or how late the set is on. This seems to be associated with kids' performance on academic tests." Borzekowski believes that content and the time the TV is on may be the primary reasons for its negative effect. "If the TV is in the family room, then parents can see the content of what children are watching," she said. "Parents can choose to sit alongside and watch, or turn the set off. A simple and straightforward, positive parenting strategy is to keep the TV out of the child's bedroom, or remove it if it's already there." Question : Borzekowski believes that TV's negative effect on children's marks may mainly lie in what children watch on TV and how much time they spend on it.