One of the very common manners of touching ---- handshaking ---- may result in conflict when performed with no consideration of cultural differences. Among middle-class North American men, it is customary to shake hands as a gesture of friendship. When wanting to communicate extra friendliness, a male in the U.S. may, while shaking hands, grasp with his left hand his friend’s right arm. Once, a North American businessman visiting Middle Eastern countries attempted to emphasize the sincerity of his friendship in this manner to his Saudi Arabian business partner. However, the Saudi Arabian business man was greatly displeased. Please give the comment on it.