Complete the terxt with the best words. THE NAME GAME A brand can be defined as a name given to a product by a company so that the product can easily be recognised by its name or its design. In our very _1_ business world, a good brand is one of the keys to the success of any company. It is often a powerful _2_ tool. 1. A. informative B. competitive C. conservative 2. A. sales B. sell C. sold However, the name is not everything for a brand to be successful, marketers have to know what the consumer _3_ and wants, so a lot of market _4_ is necessary. This gives them a consumer _5_, that is to say a kind of picture of the typical customer. It is a picture not only of the customer's needs and wants, but also of their beliefs and values. If the brand then clearly refects those values, it is more likely to be successful. 3. A. wishes B. needs C. orders 4. A. study B. research C. science 5. A. summary B. report C. profile The customer has so much _6_ nowadays that a good brand is a necessity, so that one product is clearly different from another in his or her mind. A good brand of course has long-term benefits, as it will _7_ to many different market _8_ and to people from different cultures. 6. A.choice B. option C. suggestion 7. A. attract B. persuade C. appeal 8. A. shares B. portions C. segments