Read the article from a business magazine about organising corporate events. Choose the best sentence from those below (A-H) to fill each of the gaps in the text. Do not use any letter more than once There is an example at the beginning(o) HOW TO MANAGE AN EVENT W ho would be an event organizer? On the face of it, playing ‘my genial host' to a group of freeloading clients doesn't seem too arduous a task. But the amount of stress experienced in getting ready for it and the real and ever-present danger of something going horribly wrong make it a job only for those with nerves of steel. (O) ___E__. The list is endless. Corporate hospitality events should be an opportunity to relax with your customers and get away from business, but instead they actually expose a company to close scrutiny by its most valued audience and leave a lasting impression in their minds. Done well, the client is left with the image of a creative, fun and professional organization. (1) _____. Worse still, you might offend: the company who arranged a James Bond theme night that started with a group of international guests being greeted by bikini-clad ‘Bond girls' should have known better. The first consideration is what the aim of the event is: to launch a new product to develop awareness of the company's mission, to build relationships with new clients or just to thank existing ones for their continued custom (2) _____. For the latter you won't necessarily have to spend excessively to get it right, but you will have to think about what will make the event memorable. Audience participation is generally a good way to achieve this, for example giving a theme to the event, such as a 1970s disco or a Hawaiian evening. (3) ______. It may also put some under pressure, making them feel that they will have to dance like John Travolta or to rely more on their wallet than their imagination to make their costume (4) ___. An alternative is simply to give them a treat by taking them to a show or sporting event and afterwards for a meal where they can relax and chat. (5) ____. The advantage of these is that the clients are more likely to look forward to it and to share the good news with others in the wider world who may also have an interest in the event. (6) ____. In addition, anything that goes wrong at the event is likely to reflect badly on the main organizer and not your company. This will get the participants more involved and help to break the ice if people don't know each other well, but be careful. An example of this would be a golf tournament or a football match. The first two are more like presentations and will mean putting on a show to impress. Staff parties, on the other hand, are much less stressful because the consequences of failure are not so damaging. A speaker may not turn up, a piece of vital equipment may fail, and the invitation may give the wrong date. Done badly, the company may end up looking cheesy, disorganized or even cheap. The result is good publicity and an enhanced image for the company. The balance is a difficult one and it all depends on the skill of the organizer in the planning and publicizing of the event, so the guests feel at ease.