Dear Sir/Madam, I am pleased to write a letter of recommendation on behalf of Sand River and its CEO, Mrs. Jane King. I am very familiar with the company. My next book deals with it in detail, which is to be published in autumn of 2018. I am also familiar with European consumer. As a Dutch citizen, I have lived in Europe for 46 years and studied European consumer behavior for decades. I believe that Sand River offers something unique to the European market. It has established long-term supply relations with herdsman ( 牧民 ) families and owns advanced German machinery. Thus it combines natural resources with modern manufacturing techniques. But equally important, Sand River works with modern fashion designers to create truly contemporary and appealing designs. The result is a newly-established cashmere ( 羊绒 ) brand that appeals to a target group of high-income women. I met Mrs. King the first time in 2013. Since then, we have met several times and talked about Sand River "s philosophy, strategy, and appeal to both Chinese and international consumers. I was struck by her deep knowledge about knitting ( 针织 ) technology, her enthusiasm for the brand, and her deep understanding of the cashmere shopper. I regard her as a "woman of her word." To summarize, I believe Sand River products deserve a place in luxurious European department stores and Mrs. King is a reliable partner. If you have any questions, please do not hesitate to contact me. Sincerely, Joan Smith 4