A Millions of people pass through the gates of Disney's entertainment parks in California, Florida and Japan each year. What makes these places an almost universal attraction? What makes foreign kings and queens and other important people want to visit these Disney parks? Well, one reason is the way they're treated once they get there. The people at Disney go out of their way to serve their “guests” , as they prefer to call them, and to see that they enjoy themselves. All new employees, from vice presidents to part­time workers, begin their employment by attending Disney University and taking “ Traditions I” . Here, they learn about the company's history, how it is managed, and why it is successful. They are shown how each department relates to the whole. All employees are shown how their part is important in making the park a success. After passing “ Traditions I ” , the employees go on to do more specialized training for their specific ( 具体的 ) jobs. No detail ( 细节 ) is missed. A simple job like taking tickets requires four eight­hour days of training. When one ticket taker was asked why it took so much training for such a simple, ordinary job, he replied, “What happens if someone wants to know where the restrooms are, when the parade starts or what bus to take back to the campgrounds? ... We need to know the answers or where to get them quickly. Our constant aim is to help our guests enjoy the party.” Even Disney's managers get involved in the daily management of the park. Every year, the managers leave their desks and business suits and put on special service clothes. For a full week, the bosses sell hot dogs or ice cream, take tickets or drive the monorail, and take up any of the 100 jobs that make the entertainment park come alive. The managers agree that this week helps them to see the company's goals more clearly. All these efforts to serve the public well have made Walt Disney Productions famous. Disney is considered by many as the best mass service provider in America or the world. As one long ­ time business observer once said, “How Disney treats people, communicates with them, rewards them, is in my view the very reason for his fifty years of success ... I have watched, very carefully and with great respect and admiration, the theory and practice of selling satisfaction and serving millions of people on a daily basis, successfully. It is what Disney does best.”