【单选题】?Read this text taken from an article about Marketing Communications. ?Choose the best sentence to fill each of the gaps. ?For each gap 9—14, mark one letter (A—H) on your Answer Sheet. ?Do not use an...
A.
The choice is seemingly endless, with a typical superstore stocking between 20,000 and 25,000 different lines totaling between two and four million products per store.
B.
In the spring of 1999,both companies announced heavy falls in profit largely due to their inability to listen to and respond to the customer.
C.
Consumers also dislike the synthesized voice which asks you to press certain numbers on the keypad, depending on the service required.
D.
Although there will always be a place and function for marketing, it is unclear whether the traditional product or brand manager will still have a job in the twenty-first century, having been replaced by customer relations managers on the end of a telephone.
E.
In Russia, if there is a queue, you are advised to join as it means a manufacturer has actually produced something, regardless of whether there is a specific need.
F.
Some companies now have customer call centers which are set up with the sole objective of handling complaint, Inquiries and after sales service.
G.
It is estimated that winning over a new customer can cost up to five times as much as keeping a customer, so a new definition of marketing has evolved which is identifying, attracting and retaining the most valuable customers to sustain profitable growth.
H.
Although the two are different, companies spend billions of pounds on market research with a view to targeting the potential customer in a more precise way. (9)
【单选题】?Read this text taken from an article about accounting. ?Choose the best sentence to fill each of the gaps. ?For each gap (9-14), mark one letter (A-H) on your Answer Sheet. ?Do not use any letter mor...
B.
These ratios provide a picture of the firm's profitability, its short-term financial position, its activity in the area of accounts receivable and inventory, and its long-term debt financing.
C.
Similarly, current liabilities are those that are to be repaid in one year or less, and long-term liabilities are debts that will not be repaid for at least one year.
D.
Double-entry bookkeeping ensures that the balance shown by the equation is maintained.
E.
This statement must demonstrate that the equation is in balance.
F.
Accounting information is used primarily by management, but it is also demanded by creditors, suppliers, stockholders, and government agencies.
G.
Once statements are prepared, the books are closed.
H.
Bookkeeping is essentially record-keeping which is part of the overall accounting process. (9)
【单选题】?Read this text taken from an article about Personnel Management. ?Choose the best sentence to fill each of the gaps. ?For each gap 9—14, mark one letter (A—H) on your Answer Sheet. ?Do not use any le...
A.
It is through people that organizations accomplish their goals~ thus the management of people is a vital aspect of an organization's functioning.
B.
Later there was a move towards a welfare oriented personnel function such as benefits and health.
C.
This broad view focuses attention on three distinct but interrelated topics. Thus personnel management may now be involved in certain community activities, in equal opportunity employment in developing policies, for example, in employing racial minorities of physically handicapped people and in seeking to provide and maintain a climate in which individual and organization goals are achieved. E Line managers of other departments e.g. marketing and production of various departments of sections in the public service and public agencies e.g. Telecom all have personnel/human resource management duties. F Personnel managers didn't see a need to make sure that their employees were comfortable in the work environment and ensure all their needs were being met. G