Directions: After reading the following passage, you will find 5 questions or unfinished statements, numbered 40 to 44. For each question or statement, there are 4 choices marked A, B, C and D. You should make the correct choice and mark the corresponding letter on the Answer Sheet with a single line through the center. Starting a restaurant can be rewarding but challenging. Here are some steps to help you to make your restaurant business a success. First, take a look at the restaurants that will be your competition. Learn what your competitors ( 竞争者 )are serving and use the information to create a restaurant that will stand out among them. Speak to people to understand what type of restaurant they would like to have in the area. Next, you will need to make a decision as to what kind of food you plan to offer. Choosing your target customers will help determine what type of food you will offer. Research the different types of menus and select the menu items that will be right for your res t aurant. Deciding on the building and its location is also important for your success. Make sure that the building is easily found and reached. It is important to be located in an area that will attract customers. Finally, do plenty of public relations work and advertisement of the restaurant opening. Consider having some special discounts and door prizes on the day of the grand opening.