【单选题】Which of the following statements is true of a target market?
A.
The target market is composed of a heterogeneous group of customers.
B.
The target market refers to the employees of a company who are involved in the production of a product.
C.
The target market refers to those consumers to whom a company wishes to appeal.
D.
The target market is not part of the marketing strategy.
E.
The target market and the marketing mix are not interrelated.
【多选题】(2013年多选)下列各项中,会导致固定资产账面价值增减变动的有( )。
【单选题】下列各项中,不会导致固定资产账面价值发生增减变动的是( )。(2013年)
【单选题】价值工程涉及价值、功能和寿命周期成本三个基本要素,其特点包括( ) 。
B.
价值工程要求将功能定量化,即将功能转化为能够与成本直接相比的量化值
C.
价值工程的目标是以最低的生产成本使产品具备其所必需具备的功能
D.
价值工程是以集体的智慧开展的有计划、有组织的管理活动
E.
价值工程中的价值是指对象的使用价值,而不是交换价值
【单选题】Which of the following statements is true of a target market?
A.
The target market is composed of a heterogeneous group of customers.
B.
The target market refers to the employees of a company who are involved in the production of a product.
C.
The target market refers to those consumers to whom a company wishes to appeal.
D.
The target market is not part of the marketing strategy.
【多选题】( 2013 年)下列各项中,会导致固定资产账面价值增减变动的有( )。