Perhaps the most reliable way for a company to improve its financial performance over time is to
A.
put 100% emphasis on the achievement of its short-term and long-term financial objectives.
B.
recognize that the achievement of strategic objectives fosters better long-term financial performance.
C.
not allocate any resources to the achievement of strategic objectives until it is very clear that the company can meet or beat its stretch financial performance targets.
D.
avoid use of the "balanced scorecard" philosophy since achievement of financial performance targets is obviously more important than achievement of strategic performance targets.