In consideration of the exclusive right herein granted, Supplier shall in no way direcfiy or indirectly sell or export Products to Territory through any other channel than Distributor and Distributor shall in no way sell or promote the sales in Territory, directly or indirectly, of any products which are of the same kind as, similar to or competitive with Products and shall in no way make any purchase of such products without the prior written consent of Supplier during the effective period of this Agreement.