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The total on advertising spent on the Chinese mainland last year rose by 25 per cent over 2003, a survey shows. Expense reached US$23 3 billion, including television and print media, the survey/vas released by CTR Market Re-search on February 23, 2005. The cosmetics and toiletries化妆品) sector was ranked No.1 in spending with US$4.8 billion, an increase of 34 percent. Advertising can be seen as the 'weather glass' of the overall development of the country's economy, said Tian Tao, deputy general manager of CTR.. 'The results of the survey reflect strong economic development in the country,' Tian said. 'One of the most interesting-findings from the survey is that local and foreign mobile phone manufacturers reacted quite differently in terms of advertising spending,' Tian said. Most local mobile phone manufacturers had decreasing advertising expense while the foreign ones saw significant growth, Tian said. Researchers also found that advertising on so called functional drink categories(种类) increased while milk makers decreased after a clear increase in advertising spending in 2003. The survey also includes figures from Hong Kong and Taiwan, advertising expense in Hong Kong reached US $ 4.8 billion, an increase of roughly 15 per Cent from the previous year. Taiwan advertising spending reached US $15 billion, up roughly 27 per cent from the previous year. In Hong Kong, the top three advertising categories were household and toiletries~ banking and investment services, and cosmetics. In Taiwan, the top three advertising categories were real estate(房地产) , automobile and financial institutions. 小题1:The first largest advertising spending on the Chinese mainland in the year 2004 was  . A.real estate B.household C.the cosmetics and toiletries D.automobile 小题2:Advertising can be seen as the 'weather glass' of the overall development of the country's economy because the rise of the advertising spending reflects strong __. A.agricultural development in the country B.trade development in the country C.industrial development in the country D.economic development in the country 小题3:According to the passage, the advertising expense on __ dropped in the year 2004. A.most foreign mobile phones B.most local mobile phones C.so-called functional drink categories D.banking and investment services 小题4:According to the passage, the growth. rate on advertising spending of __ is the fastest. A.the Chinese mainland B.Hong Kong C.Taiwan D.Macao
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举一反三
【判断题】无胚乳种子在发育过程中无胚乳组织出现。
A.
正确
B.
错误
【多选题】健康的四大基石
A.
合理膳食
B.
适量运动
C.
心态平衡
D.
戒烟限酒
E.
药物保健
【单选题】方向阻抗继电器中,记忆回路的作用是( )
A.
提高灵敏度
B.
消除正方向出口三相短路死区
C.
防止反向出口短路死区
D.
保护下级元件
【判断题】合同的核心体现为民事主体间的法律地位平等
A.
正确
B.
错误
【多选题】健康的四大基石
A.
适量的运动
B.
合理膳食
C.
心理平衡
D.
戒烟限酒
E.
社会道德的约束
【单选题】方向阻抗继电器中, 记忆回路的作用是()
A.
提高灵敏度。
B.
消除正向出口三相短路的死区。
C.
防止反向出口短路动作。
D.
提高速动性。
【判断题】合同的核心体现为民事主体间的法律地位平等
A.
正确
B.
错误
【多选题】健康的四大基石
A.
合理膳食
B.
适量运动
C.
戒烟限酒
D.
心理平衡
【多选题】健康的四大基石
A.
合理营养
B.
适量运动
C.
戒烟限酒
D.
心理平衡
【判断题】无胚乳种子在发育过程中无胚乳组织出现
A.
正确
B.
错误
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