IKEA offers the same (1) ______________ in Shanghai, Moscow, New York and London. The company's (2) _____________ is to concentrate on the 267existing stores and (3) ______________ them. At the moment Europe leads the market with 80% of sales, followed by North American with 15% and Asia with 5%. IKEA needs to (4) ______________ its position in the Russian and Chinese markets. Both of these markets have (5) ______________ for IKEA. There are a lot of people there who do not (6) ______________so much, which is perfect for IKEA's concept.