I What is one of the greatest new business ideas, in your opinion? KP I think there are two types of 1 . The first type of innovation is where somebody has a 2 idea that is apparently out of the blue. I think this happens very rarely. The second sort of innovation is where somebody takes an idea and 3 it into a completely new space. I think eBay is particularly effective, because it took the idea of auctions – buying and selling things that people could do in their own location – and it made it 4 to anybody with access to the Internet. It also addressed an unfulfilled need, so something people wanted to do but had no way of doing in the 5 . And that was to get rid of all the things that they really didn’t need to use any more, and to make money at doing it as well.