English-Chinese Translation E-commerce Business Models A business model is defined as the organization of product, service and information flows, and the source of revenues and benefits for suppliers and customers. The concept of e-commerce business model is the same but used in the online presence. When organizations go online, they have to decide which e-business models best suit their goals. B2C is one of the first major types of e-commerce business models to be defined and implemented using the web. B2C(business-to-consumer, sometimes also called business-to-customer) describes activities of e-businesses serving end consumers with products or services. With the B2C model, businesses sell goods or services to individual consumers.