Task 1 Complete the following sentences with the words or phrases given. 1. Only a few years ago, the shelf space in department stores dedicated for male _________________ and personal care products was limited to shaving foam and body washes. 2. A _________________ is a research instrument consisting of a series of questions and other tips for gathering information from respondents. 3. A _________________ is a specific group of consumers at which a company aims its products and services. 4. Doing _________________ is gathering and evaluating data on consumers’ preferences for products and services. 5. While ____________ is often considered the work of high-tech firms developing cutting-edge technology, it is also undertaken by many established consumer goods companies seeking to improve old products. 6. Small business owners may find it helpful to conduct a _________________ before they decide to develop a new product.