which of the following statements is NOT true according to the passage?
A.
recognizable brand names allow consumers to buy with little need for comparisons and information search
B.
branding can be valuable to teh company but not to the consumer
C.
the value of the brand, above and beyond the cumulatives physical attributes of the product itself, represents brand equity
D.
the more effective you are in your brand positioning, the greater teh value your brand holds for you.