A medium is just (1)___________ , a means , in other words, (2)_______________________ . A message in this context being any kind of information, from a phone call, through viewing a film, to reading book. We are, of course, surrounded by very familiar examples of media in our everyday lives. Newspapers and magazines, through television and radio, to film, video, mobile phones and computers. By mass, we're obviously talking about (3)____________________________________ . While these terms are somewhat imprecise, how many, for example, is a large number, we use the idea of a mass medium, such as television, to (4)_____________________________ , such as a letter, that simply involve one-to-one, or at best one-to-few communication.