IBC 2010 Exhibition Review IBC 2010 was undoubtedly a world-class trade show. The second largest IBC of all time, the numbers alone are impressive. IBC 2010 featured some 1,300 key international suppliers from around the world, and over 48,500 attendees were at the show to witness it all. IBC 2010 featured a comprehensive training program ensuring it helps invest in the future of the industry. Running over Saturday 11and Sunday 12 September, the IBC Digital Media Training workshops were organized and run by internationally renowned training company Future Media Concepts. Traffic was felt to be good not only across the whole of the exhibition but also throughout its duration, with stands continuing to be busy all the way through to the show’s closing on Tuesday afternoon. Joop Janssen, CEO of the Vite c Group of around 20 well-known brands in production equipment, said,“IBC has been fantastic for us as media supplier companies. We definitely see the market being up from last year. There is more life in the broadcast market, in general.” And, perhaps the best indication of all by the final day: 80% of the exhibitors had made bookings for space at IBC 2011.