【单选题】The Chairman recently blamed the group's poor performance on
A.
lack of customer consultation.
B.
the country's economic situation.
C.
continuing internal problems.
【单选题】_________includes factors and trends related to innovations that affect the development of new products or the marketing process.
B.
technological environment
C.
demographic environment
D.
sociocultural environment
【单选题】Which demographic do managers pay closest attention to with respect to large-scale trends in the business world?
【单选题】Current demographic trends, such as the fall in the birth rate, should favor ______ economic growth in the long run.
【判断题】To perform an external audit, a company first must gather competitive intelligence and information about social, cultural, demographic, environmental, economic, political, legal, governmental, and tec...
【单选题】Money demand behavior may
A.
change as a result of demographic trends or financial innovations such as electronic cash-transfer facilities.
B.
change only as a result of demographic trends.
C.
change only as a result of financial innovations such as electronic cash-transfer facilities.
D.
not change as a result of demographic trends or financial innovations such as electronic cash-transfer facilities.
E.
change as a result of demographic trends but not as a result of financial innovations such as electronic cash-transfer facilities.
【单选题】Which of the following is considered to be a part of the marketing microenvironment of a firm?
A.
the political state of the country
B.
the cultural forces that exist in a society
C.
the suppliers of the company
D.
the different demographic trends in the market