【单选题】Overt brand names:
A.
reveal what the brand does.
B.
capture the essence of the idea behind the brand.
C.
contain recognizable words or word parts that imply what the brand is about.
D.
do not reflect the brand's goods or services, but instead something that is unique, different, and memorable.
【单选题】Iconoclastic brand names:
A.
reveal what the brand does.
B.
capture the essence of the idea behind the brand.
C.
contain recognizable words or word parts that imply what the brand is about.
D.
do not reflect the brand's goods or services, but instead something that is unique, different, and memorable.
【单选题】Trademarks arc protected by law while brand names are not.
【单选题】Which of the following statements is TRUE?
A.
People prefer strange brand names to ordinary ones.
B.
Customers are interested in emotional brand names.
C.
Brand names advertised in pictures are easy to make.
D.
A brand name has little to do with a company's profits.
【判断题】首剂量加倍可使血药浓度迅速达到稳态浓度。
【单选题】Conceptual brand names:
A.
capture the essence of the idea behind the brand.
B.
contain recognizable words or word parts that imply what the brand is about.
C.
do not reflect the brand's goods or services, but instead something that is unique, different, and memorable.
D.
reveal what the brand does.
【判断题】首剂剂量加倍可使血药浓度迅速达到稳态浓度
【单选题】Implied brand names:
A.
reveal what the brand does.
B.
capture the essence of the idea behind the brand.
C.
contain recognizable words or word parts that imply what the brand is about.
D.
do not reflect the brand, but instead something that is unique, different, and memorable.